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Unit Summary

Unit type

UG Coursework Unit

Credit points

12

Unit aim

Introduces students to the principles of visual communication and design through the analysis and production of digital media. Students acquire skills in image capture, creation and manipulation, and in layout and typography, and apply them using industry standard software in response to design briefs.

Unit content

  1. What is Visual Communication?
  2. Design Principles & Design Elements
  3. Image analysis
  4. Layout and Composition
  5. Typography    
  6. Symbols & Icons; Brand Identity

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts
2 Understand and implement current technical standards for the creation, manipulation and distribution of digital images
3 Apply principles of visual design and communication to the production of digital media for specific audiences.

On completion of this unit, students should be able to:

  1. Identify and analyse modes of digital presentation and publishing in social, cultural, political and economic contexts
  2. Understand and implement current technical standards for the creation, manipulation and distribution of digital images
  3. Apply principles of visual design and communication to the production of digital media for specific audiences.

Prescribed texts

  • Additional Readings will be available via myReadings from MySCU, ..
  • Most of the compulsory readings for this unit are from the prescribed text which is available as an ebook and can be accessed online via the SCU Library: Hashimoto, A & Clayton, M , 2009, Visual Design Fundamentals: A Digital Approach, 3rd edn, Charles River Media / Cengage Learning, Boston, MA. ISBN: 9781584505815.
Prescribed texts may change in future teaching periods.