Availabilities:

Location Domestic International
Gold Coast
Melbourne
Session1,3
Session1,3
Online
Session1,3
Session1,3
Perth
Session1,3
Session1,3
Sydney
Session1,3
Session1,3

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

Unit aim

Introduces students to digital innovation: the entrepreneurial environment and way of thinking, and the process of innovation. Students gain insight into diverse social, economic, institutional and political factors affecting future software development and User Experience (UX) design. Students learn to critically evaluate the risks involved with the entrepreneurship and innovation process.

Unit content

Topic 1: Entrepreneurship processes and development for digital transformations

Topic 2: Business innovation models

Topic 3: Innovation management and organisation in technology-driven enterprises

Topic 4: Social innovation and social entrepreneurs

Topic 5: Assessing entrepreneurial opportunities

Topic 6: Capital and networking

Topic 7: Role of social media in business development and growth

Topic 8: New venture creation: Software and interactive products

Topic 9: Challenges for new venture creation

Topic 10: Developing an effective business plan

Topic 11: Growth strategies

Topic 12: Ethics of innovation and entrepreneurship

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 reflect on the role of socio-economic, cultural and political conditions in the success or failure of new business enterprises
2 critically assess the viability of business ventures and innovation
3 develop a business plan for a new venture in the technological space
4 examine the ethical considerations of enterprises and innovation

On completion of this unit, students should be able to:

  1. reflect on the role of socio-economic, cultural and political conditions in the success or failure of new business enterprises
  2. critically assess the viability of business ventures and innovation
  3. develop a business plan for a new venture in the technological space
  4. examine the ethical considerations of enterprises and innovation

Prescribed texts

  • Kuratko, DF, 2017, Entrepreneurship: Theory, Process, Practice, 10th edn, Cengage Learning.
  • Plucker, JA, 2017, Creativity and Innovation: Theory, Research, and Practice, Prufrock Press.

  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.