Availabilities:

Location Domestic International
Coffs Harbour Session 2 Session 2
Gold Coast Session 2 Session 2
Online Session 2,  3 Session 2,  3
Papua New Guinea - IBSU Port Moresby Session 3 Session 2,  3
Singapore - MDIS N/A Session 2
Sydney N/A Session 2
Sydney - The Hotel School Session 2 Session 2

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Former School/College

Former School of Business and Tourism

Unit aim

Introduces students to the principles and practices of e-commerce to enable students to gain theoretical understanding of elemental issues of e-commerce systems and practical ability to launch and maintain e-commerce. Students will have opportunities to evaluate existing Web sites to enhance their understanding and develop prototypes of e-commerce Web sites to gain hands-on experience.

Unit content

Topic 1: Introduction to e-commerce
Topic 2: Business models for e-commerce
Topic 3: E-commerce websites
Topic 4: Technology infrastructure for e-commerce
Topic 5: Web server hardware and software
Topic 6: Marketing on the Web
Topic 7: B2B activities, auctions and m-commerce
Topic 8: E-commerce environment: International, legal, ethical and tax issues
Topic 9: E-commerce security
Topic 10: Implementation of e-commerce security
Topic 11: Electronic payment systems
Topic 12: Planning for e-commerce

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 describe the history and the current status of e-commerce
2 demonstrate a basic understanding of the technology and the communication infrastructure upon which e-commerce systems are built
3 describe business issues in e-commerce environment
4 identify management issues associated with building e-commerce systems
5 identify the security, key legal, taxation and ethical issues associated with e-commerce and how to deal with them.

On completion of this unit, students should be able to:

  1. describe the history and the current status of e-commerce
    • GA1:
    • GA2:
    • GA4:
    • GA5:
  2. demonstrate a basic understanding of the technology and the communication infrastructure upon which e-commerce systems are built
    • GA1:
    • GA2:
    • GA4:
    • GA5:
  3. describe business issues in e-commerce environment
    • GA1:
    • GA4:
    • GA5:
  4. identify management issues associated with building e-commerce systems
    • GA1:
    • GA4:
    • GA5:
    • GA7:
  5. identify the security, key legal, taxation and ethical issues associated with e-commerce and how to deal with them.
    • GA2:
    • GA3:
    • GA7:

Prescribed texts

  • Schneider, GP, 2013, Electronic Commerce, 10th edn, Course Technology Cengage Learning, Boston MA USA. ISBN: 978-1-133-52682-7.

  • Schneider, GP, 2013, Electronic Commerce, 10th edn, Course Technology Cengage Learning, Boston MA USA. ISBN: 978-1-133-52682-7.
Prescribed texts may change in future teaching periods.