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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Advanced

Unit aim

Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.

Unit content

  • Digital enterprise basics
  • Technology foundations for digital enterprise
  • Business to consumer (B2C) digital enterprise: E-tailing & Internet marketing
  • Business to business (B2B) digital business and supply chain
  • Other types of digital enterprise: E-government, e-learning, e-publishing, consumer to consumer (C2C) digital business, Blogs, wikis, online communities & social networks
  • Mobile enterprise
  • Electronic payment systems
  • Planning and launching e-initiatives
  • Security, ethical, societal and legal issues of digital enterprise
  • Success factors, challenges, and future directions

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 explain the technologies and technology applications which enable digital enterprises for business Intellectual rigour Creativity Knowledge of a discipline
2 apply expertise in recognising and analysing digital enterprise opportunities Intellectual rigour Creativity Knowledge of a discipline
3 discuss security, ethical, societal, and legal issues relating to digital enterprises Ethical practice Knowledge of a discipline Cultural competence
4 evaluate existing digital enterprise websites. Intellectual rigour Creativity Knowledge of a discipline

On completion of this unit, students should be able to:

  1. explain the technologies and technology applications which enable digital enterprises for business
    • GA1: Intellectual rigour
    • GA2: Creativity
    • GA4: Knowledge of a discipline
  2. apply expertise in recognising and analysing digital enterprise opportunities
    • GA1: Intellectual rigour
    • GA2: Creativity
    • GA4: Knowledge of a discipline
  3. discuss security, ethical, societal, and legal issues relating to digital enterprises
    • GA3: Ethical practice
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  4. evaluate existing digital enterprise websites.
    • GA1: Intellectual rigour
    • GA2: Creativity
    • GA4: Knowledge of a discipline