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Unit Summary
Unit type
PG Coursework Unit
Credit points
12
AQF level
Level of learning
Advanced
Former School/College
Anti-requisites
Unit aim
Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by internet technologies and modern information technology applications; security, legal and ethical issues; and the role of government. The unit uses a text but also relies heavily on web-based materials.
Unit content
- Digital enterprise basics
- Technology foundations for digital enterprise
- Business to consumer (B2C) digital enterprise: E-tailing & Internet marketing
- Business to business (B2B) digital business and supply chain
- Other types of digital enterprise: E-government, e-learning, e-publishing, consumer to consumer (C2C) digital business, Blogs, wikis, online communities & social networks
- Mobile enterprise
- Electronic payment systems
- Planning and launching e-initiatives
- Security, ethical, societal and legal issues of digital enterprise
- Success factors, challenges, and future directions
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | explain the technologies and technology applications which enable digital enterprises for business | |||||||
| 2 | apply expertise in recognising and analysing digital enterprise opportunities | |||||||
| 3 | discuss security, ethical, societal, and legal issues relating to digital enterprises | |||||||
| 4 | evaluate existing digital enterprise websites. | |||||||
On completion of this unit, students should be able to:
-
explain the technologies and technology applications which enable digital enterprises for business
- GA1:
- GA2:
- GA4:
-
apply expertise in recognising and analysing digital enterprise opportunities
- GA1:
- GA2:
- GA4:
-
discuss security, ethical, societal, and legal issues relating to digital enterprises
- GA3:
- GA4:
- GA7:
-
evaluate existing digital enterprise websites.
- GA1:
- GA2:
- GA4:
Prescribed texts
- Turban, E., King, D., Lee, J.K., Liang, T. P., Turban, D.C. , 2015, Electronic Commerce: A Managerial and Social Networks Perspective, Eighth Edition, 2015, 8th Edition , Springer , Germany. ISBN: ISBN: 978-3-319-10090-6 (Hard Copy)/ 978-3-319-10091-3 (E-Copy).
- Prescribed text information is not currently available.