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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

Unit aim

Challenges students to reimagine the diversity of disruptive agencies, including cultural, political, social and technological structures that exist within hospitality contexts. Students will explore the changing supply and nuanced demand options across hospitality organisations and their stakeholders, including accommodation, food and beverage services, and the economics of operations.

Unit content

There are 6 topics in this unit:

  1. Introduction and the disruptive landscape
  2. Sources, patterns and models of disruption
  3. Hospitality disruption – internal stakeholders
  4. Hospitality disruption – external stakeholders
  5. Strategic responses to disruptors within hospitality organisations
  6. Future casting global hospitality disruption

     

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 Analyse the extent of disruption within hospitality contexts
2 Evaluate disruptive models and their impact on hospitality organisations
3 Synthesise and analyse a disruptive challenge, evaluating appropriate solutions as they may affect hospitality organisations
4 Explore emerging and future disruptive trends as they apply to hospitality contexts

On completion of this unit, students should be able to:

  1. Analyse the extent of disruption within hospitality contexts
  2. Evaluate disruptive models and their impact on hospitality organisations
  3. Synthesise and analyse a disruptive challenge, evaluating appropriate solutions as they may affect hospitality organisations
  4. Explore emerging and future disruptive trends as they apply to hospitality contexts

Prescribed texts

  • No prescribed texts.
Prescribed texts may change in future teaching periods.