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Unit of Study HOTL6002 - Creating the Hotel Customer (2022)

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Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Critically review key methods for customer segmentation in a tourism and hospitality context

Evaluate a variety of promotional tools to motivate the hospitality customer.

Evaluate the effectiveness of, marketing strategies with regards to prospects, customers and stakeholders

Critique culturally sensitive marketing strategies to attract and retain the hotel customer

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.