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Unit of Study HOTL6002 - Creating the Hotel Customer (2020)

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Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Compare methods for customer segmentation in a tourism and hospitality context
2 Manipulate above-and- below-the-line promotion principles to the development of a hotel customer
3 Appraise the effectiveness of marketing strategies with prospects, customers and stakeholders
4 Employ culturally sensitive marketing strategies to attract and retain the hotel customer

On completion of this unit, students should be able to:

  1. Compare methods for customer segmentation in a tourism and hospitality context
    • GA2:
  2. Manipulate above-and- below-the-line promotion principles to the development of a hotel customer
    • GA2:
  3. Appraise the effectiveness of marketing strategies with prospects, customers and stakeholders
    • GA6:
  4. Employ culturally sensitive marketing strategies to attract and retain the hotel customer
    • GA7:

Prescribed learning resources

Prescribed Texts
  • Prescribed text information is not currently available.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.