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Unit Summary
Unit aim
Provides an understanding of the nature of the different types of events, their life cycles and a practical approach to designing, planning and organising events. Students will gain experience in creating, executing and reviewing a special event.
Unit content
Topic 1: Introduction to the Dimensions of Events Management
Topic 2: The Business of Sports, Cultural, Corporate and Special Events
Topic 3: The Event Life Cycle
Topic 4: Creating and Designing Innovative Events
Topic 5: Event Planning and Project Management
Topic 6: Sustainable Events Management
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | discuss the success factors that drive different types of events |
| 2 | assess the principles of sustainability and ethical practice in managing events |
| 3 | demonstrate an understanding of the different processes involved in designing and executing a special event and successfully liaising with relevant stakeholders |
| 4 | review the success and / or challenges of a student-led event. |
On completion of this unit, students should be able to:
- discuss the success factors that drive different types of events
- assess the principles of sustainability and ethical practice in managing events
- demonstrate an understanding of the different processes involved in designing and executing a special event and successfully liaising with relevant stakeholders
- review the success and / or challenges of a student-led event.
Prescribed texts
- John Beech; Sebastian Kaiser and Robert Kaspar, eds., 2014, The Business of Events Management, eBook.