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Unit Summary
Unit aim
Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of globalisation and diversity, through destination image, marketing segmentation, supply chain management, quality control, and technology.
Unit content
This unit has 6 topics:
1. Introduction to hotel landscapes: the big picture
2. Contemporary issues for hotel structures
3. Marketing and the globalised hotel guest
4. Managing the hotel supply chain
5. Planning, operations and control in the contemporary hotel
6. Global hotel futures
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | Critically review the key drivers that have shaped the hotel landscape |
| 2 | Analyse the impact of destination image on local hotel businesses |
| 3 | Investigate future trends for hotel portfolios |
| 4 | Apply key concepts and theories to real world scenarios |
On completion of this unit, students should be able to:
- Critically review the key drivers that have shaped the hotel landscape
- Analyse the impact of destination image on local hotel businesses
- Investigate future trends for hotel portfolios
- Apply key concepts and theories to real world scenarios
Prescribed texts
- No prescribed texts.
- No prescribed texts.
- No prescribed texts.