Availabilities:

Location Domestic International
Brisbane - The Hotel School
Session1,2
Session1,2
Melbourne - The Hotel School
Session1,2
Session1,2
Online
Session1,2
Session1,2
Sydney - The Hotel School
Session1,2
Session1,2

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

Unit aim

Examines the socio-cultural, economic and global drivers of operational effectiveness across  contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of globalisation and diversity, through destination image, marketing segmentation, supply chain management, quality control, and technology.

Unit content

This unit has 6 topics:

1. Introduction to hotel landscapes: the big picture

2. Contemporary issues for hotel structures

3. Marketing and the globalised hotel guest

4. Managing the hotel supply chain

5. Planning, operations and control in the contemporary hotel

6. Global hotel futures

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 Identify and describe the key drivers of the contemporary hotel
2 Identify the impact of destination image on local hotel businesses
3 Compare elements shaping hotel portfolios
4 Integrate the global hotel landscape concepts and theories within a real-world scenario

On completion of this unit, students should be able to:

  1. Identify and describe the key drivers of the contemporary hotel
  2. Identify the impact of destination image on local hotel businesses
  3. Compare elements shaping hotel portfolios
  4. Integrate the global hotel landscape concepts and theories within a real-world scenario

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.
Prescribed texts may change in future teaching periods.