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Unit Summary
Unit type
PG Coursework Unit
Credit points
12
AQF level
Level of learning
Introductory
Former School/College
Unit aim
Examines the socio-cultural, economic and global drivers of operational effectiveness across contemporary hotel structures. An exploration of tourist, guest and customer requirements will enable students to adapt to the complex dynamics of globalisation and diversity, through destination image, marketing segmentation, supply chain management, quality control, and technology.
Unit content
This unit has 6 topics:
1. Introduction to hotel landscapes: the big picture
2. Contemporary issues for hotel structures
3. Marketing and the globalised hotel guest
4. Managing the hotel supply chain
5. Planning, operations and control in the contemporary hotel
6. Global hotel futures
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | Identify and describe the key drivers of the contemporary hotel | |||||||
| 2 | Identify the impact of destination image on local hotel businesses | |||||||
| 3 | Compare elements shaping hotel portfolios | |||||||
| 4 | Integrate the global hotel landscape concepts and theories within a real-world scenario | |||||||
On completion of this unit, students should be able to:
-
Identify and describe the key drivers of the contemporary hotel
- GA4:
- GA5:
-
Identify the impact of destination image on local hotel businesses
- GA4:
-
Compare elements shaping hotel portfolios
- GA1:
- GA4:
-
Integrate the global hotel landscape concepts and theories within a real-world scenario
- GA1:
- GA5:
Prescribed texts
- Prescribed text information is not currently available.
- No prescribed texts.
- No prescribed texts.