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Unit of Study HOTL3002 - The Hospitality Entrepreneur (2023)

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Unit Snapshot

Unit description

Introduces students to the principles and practices of entrepreneurship.  Students focus on the entrepreneurial mindset, problem identification, creativity, innovation, and commercialisation.

Unit content

  1. Introduction to Entrepreneurship
  2. Sources of Capital & Legal Structures
  3. Strategic and Sustainable Business Plan
  4. Marketing for Entrepreneurial Ventures
  5. Measuring performance for entrepreneurial ventures
  6. Intrapreneurship

Availabilities

Location Domestic International
Brisbane - The Hotel School
Term2,4
Term2,4
Melbourne - The Hotel School
Term2,4
Term2,4
Sydney - The Hotel School
Term2,4
Term2,4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of the core elements of entrepreneurship and how they function

identify and critically analyse the relationship between the practices of entrepreneurship, and leadership, and contemporary management practices

demonstrate the capability to synthesise the investment proposal and business plan for a new business

demonstrate the knowledge and skills to reflect upon the personal and professional challenges of nurturing an entrepreneurial mindset whilst adhering to sound business practices.

Prescribed learning resources

Prescribed Texts
  • Frederick, H, O’Connor, A & Kuratko, DF , 2019, Entrepreneurship: Theory, Process and Practice, 5th edn, Cengage Learning, Australia. ISBN: 9780170417563.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Texts
  • Frederick, H, O’Connor, A & Kuratko, DF , 2019, Entrepreneurship: Theory, Process and Practice, 5th edn, Cengage Learning, Australia. ISBN: 9780170417563.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.