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Unit Summary
Pre-requisites
144 Credit Points
Unit aim
Introduces students to the principles and practices of strategic management and its application to the hospitality industry. Students focus on identifying and analysing current and emerging threats and opportunities and, in response to this analysis, develop and present strategy.
Unit content
- Introduction to hospitality strategic management
- Environmental scanning: internal analyses
- Environment scanning: external analyses
- Levels of strategy
- Strategic evaluation and direction, innovation and change management
- Using simulation debrief to analyse strategy implementation and impact culture
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | demonstrate knowledge of the core elements of strategic planning across corporate, business and operational areas |
| 2 | identify and critically analyse the key forces impacting the hospitality industry and how they are impacting perceptions of customer service and profitability |
| 3 | demonstrate the capability to synthesise a strategy to improve customer satisfaction and profitability |
| 4 | demonstrate the knowledge and skills to reflect upon the challenges involved in implementing strategy. |
On completion of this unit, students should be able to:
- demonstrate knowledge of the core elements of strategic planning across corporate, business and operational areas
- identify and critically analyse the key forces impacting the hospitality industry and how they are impacting perceptions of customer service and profitability
- demonstrate the capability to synthesise a strategy to improve customer satisfaction and profitability
- demonstrate the knowledge and skills to reflect upon the challenges involved in implementing strategy.
Prescribed texts
- Students only require the "text only" version of this book. It is not necessary to purchase the "text and cases" version: Whittington, R, Regner, P, Angwin, D, Johnson, G & Scholes, K, 2020, Exploring Strategy, 12th edn, Pearson Education, Harlow (UK). ISBN: 9781292282510 .
- Students only require the "text only" version of this book. It is not necessary to purchase the "text and cases" version: Whittington, R, Regner, P, Angwin, D, Johnson, G & Scholes, K, 2020, Exploring Strategy, 12th edn, Pearson Education, Harlow (UK). ISBN: 9781292282510 .
- Prescribed text information is not currently available.