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Unit of Study HOTL2005 - Festival and Special Events Planning (2023)

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Unit Snapshot

Unit description

Introduces students to the phenomena of festivals, special, and mega events. Students focus on the goals and interests of key parties including: government and regulatory agencies, sponsors, community and industry bodies, event performers/competitors, and ancillary service providers.

Unit content

  1. Introduction to festivals and special and mega events
  2. The Stakeholders of festivals and special and mega events
  3. The Economics of festivals and special and mega events
  4. The Socio-cultural dimensions of festivals and special and mega events
  5. The Logistics of festivals and special and mega events
  6. The Legacy of festivals and special and mega events

Availabilities

Location Domestic International
Brisbane - The Hotel School
Term3,5
Term3,5
Melbourne - The Hotel School
Term3,5
Term3,5
Sydney - The Hotel School
Term3,5
Term3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

demonstrate knowledge of festivals and special and mega events, their stakeholders, and their role in contemporary society.

identify and analyse the economic, environmental, socio-cultural and political dimensions of staging a festival, special or mega event

demonstrate the capability to conceive, design and plan a festival or special or mega event

demonstrate the knowledge and skills to reflect upon the challenges of staging a festival or special or mega event and how these challenges are managed.

Prescribed learning resources

Prescribed Texts
  • Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival and Special Event Management, 5th edn, Wiley, Milton, Queensland. ISBN: 9871742164618.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Texts
  • Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival and Special Event Management, 5th edn, Wiley, Milton, Queensland. ISBN: 9871742164618.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.