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Unit Summary
Unit aim
Introduces students to the phenomena of festivals, special, and mega events. Students focus on the goals and interests of key parties including: government and regulatory agencies, sponsors, community and industry bodies, event performers/competitors, and ancillary service providers.
Unit content
- Introduction to festivals and special and mega events
- The Stakeholders of festivals and special and mega events
- The Economics of festivals and special and mega events
- The Socio-cultural dimensions of festivals and special and mega events
- The Logistics of festivals and special and mega events
- The Legacy of festivals and special and mega events
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | demonstrate knowledge of festivals and special and mega events, their stakeholders, and their role in contemporary society. |
| 2 | identify and analyse the economic, environmental, socio-cultural and political dimensions of staging a festival, special or mega event |
| 3 | demonstrate the capability to conceive, design and plan a festival or special or mega event |
| 4 | demonstrate the knowledge and skills to reflect upon the challenges of staging a festival or special or mega event and how these challenges are managed. |
On completion of this unit, students should be able to:
- demonstrate knowledge of festivals and special and mega events, their stakeholders, and their role in contemporary society.
- identify and analyse the economic, environmental, socio-cultural and political dimensions of staging a festival, special or mega event
- demonstrate the capability to conceive, design and plan a festival or special or mega event
- demonstrate the knowledge and skills to reflect upon the challenges of staging a festival or special or mega event and how these challenges are managed.
Prescribed texts
- Allen, J, O'Toole, W, Harris, R & McDonnell, I, 2011, Festival and Special Event Management, 5th edn, Wiley, Milton, Queensland. ISBN: 9871742164618.
- Prescribed text information is not currently available.