Availabilities:

Not currently available in 2021

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

Unit aim

Examines and evaluates the functional areas of management and marketing of the Business Events industry at both the strategic and operational level, nationally and internationally. Key factors and issues affecting the future of the industry are reviewed and evaluated. This is achieved by critical evaluation and synthesis of recent academic research and innovative industry best practice. 

Unit content

Topic 1.   Business events industry profile and characteristics
Topic 2.   Conference procedures and formats
Topic 3.   Exhibitions and trade fairs
Topic 4.   Destinations and venues
Topic 5.   Business Events structure and interrelationships
Topic 6.   Planning, organising, staging and management of conferences and exhibitions
Topic 7.   Marketing and sponsorship for business events
Topic 8.   Briefs and Bids
Topic 9.   Technological systems and software for business events
Topic 10.  Current issues and trends

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 Critically analyse and evaluate the significance of the Business Events industry both nationally and internationally
2 Identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
3 Examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.

On completion of this unit, students should be able to:

  1. Critically analyse and evaluate the significance of the Business Events industry both nationally and internationally
  2. Identify and explore key factors and criteria to be considered in the planning, organising, staging and management of successful business events
  3. Examine current global issues associated with business events and evaluate the impacts on the future direction of the industry.