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Unit of Study HOSP2006 - Revenue and Yield Management for Tourism and Hospitality (2023)

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Unit Snapshot

Unit description

Introduces students to the principles and practices of Revenue Management in the Hospitality industry. Students focus on: fixed capacity, a segmentable market, perishable inventory, and varying but predictable demand, to analyse information and develop responses. Students use the HOTS simulation to develop Revenue Management Skills.

Unit content

1. Introduction to Revenue Management in Hospitality Industry
2. Introduction to market segmentation in hospitality
3. Understanding distribution in Revenue Management
4. Introduction to pricing
5. Introduction to budgeting and forecasting
6. Revenue Management and performance analysis

Availabilities

Location Domestic International
Brisbane - The Hotel School
Term1,3,5
Term1,3,5
Melbourne - The Hotel School
Term1,3,5
Term1,3,5
Sydney - The Hotel School
Term1,3,5
Term1,3,5

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Demonstrate knowledge of the principles and practices of Revenue and Yield Management.

Identify and critically analyse the key elements of revenue and yield management and how they impact both guest satisfaction and profitability

Demonstrate the capability to analyse revenue management data and make appropriate recommendations.

Demonstrate the knowledge and skills to reflect upon the challenges of implementing a revenue management culture.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment

  • Hotel Operations, Tactics and Strategy (HOTS) simulation program, HOTS background information and user guide.

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment

  • Hotel Operations, Tactics and Strategy (HOTS) simulation program, HOTS background information and user guide.

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment

  • Hotel Operations, Tactics and Strategy (HOTS) simulation program, HOTS background information and user guide.

Prescribed Learning Resources may change in future Teaching Periods.