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Unit Summary
Anti-requisites
MKT01420 Convention & Exhibition Planning
Unit aim
Develops the knowledge and skills required to plan successful events. Students will follow a project-based learning approach, using best practice event planning criteria.
Unit content
Module1: Events in a modern world
Module 2: The 5Ws and stakeholder theory
Module 3: Creating, managing and running events
Module 4: Inside the planning process
Module 5: Where is my audience?
Module 6: How did we do? Assessing success through evaluation
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | describe the unique qualities of events and their audiences |
| 2 | examine the range of organisations and stakeholders involved in event planning |
| 3 | appraise the planning and evaluation strategies of successful events. |
On completion of this unit, students should be able to:
- describe the unique qualities of events and their audiences
- examine the range of organisations and stakeholders involved in event planning
- appraise the planning and evaluation strategies of successful events.
Prescribed texts
- No prescribed texts.