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Unit Summary

Unit type

UG Coursework Unit

Credit points

12

Anti-requisites

MKT01420 Convention & Exhibition Planning

Unit aim

Develops the knowledge and skills required to plan successful events. Students will follow a project-based learning approach, using best practice event planning criteria.

Unit content

Module1: Events in a modern world

Module 2: The 5Ws and stakeholder theory

Module 3: Creating, managing and running events

Module 4: Inside the planning process

Module 5: Where is my audience?

Module 6: How did we do? Assessing success through evaluation

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 describe the unique qualities of events and their audiences
2 examine the range of organisations and stakeholders involved in event planning
3 appraise the planning and evaluation strategies of successful events.

On completion of this unit, students should be able to:

  1. describe the unique qualities of events and their audiences
  2. examine the range of organisations and stakeholders involved in event planning
  3. appraise the planning and evaluation strategies of successful events.

Prescribed texts

  • No prescribed texts.
Prescribed texts may change in future teaching periods.