UG Coursework Unit
MKT01420 Convention & Exhibition Planning
Develops the knowledge and skills required to plan successful events. Students will follow a project-based learning approach, using best practice event planning criteria.
Module1: Events in a modern world
Module 2: The 5Ws and stakeholder theory
Module 3: Creating, managing and running events
Module 4: Inside the planning process
Module 5: Where is my audience?
Module 6: How did we do? Assessing success through evaluation
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:|
|1||describe the unique qualities of events and their audiences|
|2||examine the range of organisations and stakeholders involved in event planning|
|3||appraise the planning and evaluation strategies of successful events.|
On completion of this unit, students should be able to:
- describe the unique qualities of events and their audiences
- examine the range of organisations and stakeholders involved in event planning
- appraise the planning and evaluation strategies of successful events.
- No prescribed texts.