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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Intermediate

School/College

School of Environment, Science and Engineering

Anti-requisites

FOR00112 - Product Development and Marketing

Unit aim

Exposes students to the general principles of marketing, highlights the unique challenges renewable materials such as wood present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.

Unit content

Introduction to the principles of marketing
Global wood supplies and uses of wood products
The character of the Australian market for wood products
A quick review of wood science
Specific challenges for wood products manufacturers
Preparing input/output tables to calculate net returns
Introduction to wood products manufacturing processes
Value adding strategies
Emerging technologies
Domestic and international trading conventions

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 understand and apply the general principles of marketing goods and the conventions of domestic and foreign trade. Intellectual rigour Knowledge of a discipline Cultural competence
2 recognise the general attributes of global and domestic wood products markets and how these can vary over short times. Cultural competence
3 describe the contrast between consumer expectations of predictability and consistency and the variability of natural materials like wood. Intellectual rigour Knowledge of a discipline
4 understand the concept of multiple outputs from wood manufacturing processes due to variability in the input and how to optimise returns from a mix of high and low value products. Intellectual rigour
5 demonstrate a capacity to prepare a cost-benefit table for all process inputs/outputs, and the final net return. Knowledge of a discipline
6 demonstrate an understanding of the common manufacturing processes applied to wood products manufacturing and develop strategies for adding value to wood products in a given market context. Intellectual rigour Knowledge of a discipline
7 offer an informed opinion of the medium-term outlook of the Australian wood producing and processing industries. Intellectual rigour Knowledge of a discipline Cultural competence

On completion of this unit, students should be able to:

  1. understand and apply the general principles of marketing goods and the conventions of domestic and foreign trade.
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence
  2. recognise the general attributes of global and domestic wood products markets and how these can vary over short times.
    • GA7: Cultural competence
  3. describe the contrast between consumer expectations of predictability and consistency and the variability of natural materials like wood.
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  4. understand the concept of multiple outputs from wood manufacturing processes due to variability in the input and how to optimise returns from a mix of high and low value products.
    • GA1: Intellectual rigour
  5. demonstrate a capacity to prepare a cost-benefit table for all process inputs/outputs, and the final net return.
    • GA4: Knowledge of a discipline
  6. demonstrate an understanding of the common manufacturing processes applied to wood products manufacturing and develop strategies for adding value to wood products in a given market context.
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
  7. offer an informed opinion of the medium-term outlook of the Australian wood producing and processing industries.
    • GA1: Intellectual rigour
    • GA4: Knowledge of a discipline
    • GA7: Cultural competence