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Unit Summary
Unit aim
Covers concepts, principles and tools associated with financial planning and investor behaviour. The unit develops students’ knowledge and skills in analysing, evaluating and making investment decisions related to investor behaviour and psychology, personal finance and financial planning issues, and client relationships.
Unit content
Module 1: Behavioural Finance: An Introduction
Module 2: Financial Literacy and Household Investment Decisions
Module 3: Personality Traits and Socio-Demographic Factors
Module 4: Financial Wellbeing, Motivation and Satisfaction
Module 5: Financial Counselling, Coaching and Therapy
Module 6: Advising the Behavioural Investor
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | describe the linkages between behavioural biases and decision-making and implications for investment decisions made by client(s) |
| 2 | apply an integrated understanding of individual behavioural patterns and biases across different genders, age, and social demographics and cultures |
| 3 | apply ethical and professional standards to demonstrate responsible and sustainable practices |
| 4 | synthesise behavioural finance knowledge to provide client-centred financial advice focusing on financial literacy, engagement, best interests and the professional relationship. |
On completion of this unit, students should be able to:
- describe the linkages between behavioural biases and decision-making and implications for investment decisions made by client(s)
- apply an integrated understanding of individual behavioural patterns and biases across different genders, age, and social demographics and cultures
- apply ethical and professional standards to demonstrate responsible and sustainable practices
- synthesise behavioural finance knowledge to provide client-centred financial advice focusing on financial literacy, engagement, best interests and the professional relationship.
Prescribed texts
- Baker, K and Ricciardi, V, 2014, Investor Behavior: The Psychology of Financial Planning and Investing, Wiley. ISBN: 9781118492987.