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Unit Summary
Anti-requisites
ISY10058 Electronic Commerce Systems OR ISY00740 - Managing Digital Enterprise
Unit aim
Focuses on managerial issues related to digital enterprises: benefits and opportunities as supported and enabled by contemporary internet technologies and applications. The unit also examines security, legal and ethical issues in managing digital enterprises. Students will develop and apply expertise in recognising and analysing digital enterprise opportunities and launching digital initiatives.
Unit content
- Digital enterprise basics and technology foundations for digital enterprise
- Business to consumer (B2C) (E-tailing and Internet marketing) and business to business (B2B) digital business
- Mobile enterprise, social networks and other types of digital enterprise
- Electronic payment systems
- Planning and launching digital initiatives
- Success factors, challenges/critical issues, and future directions
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | examine the technologies and technology applications which enable digital enterprises for business |
| 2 | develop and apply expertise in recognising and analysing digital enterprise opportunities |
| 3 | examine security, ethical, societal, political, legal and global issues relating to digital enterprises |
| 4 | plan for, launch and evaluate success factors of digital initiatives. |
On completion of this unit, students should be able to:
- examine the technologies and technology applications which enable digital enterprises for business
- develop and apply expertise in recognising and analysing digital enterprise opportunities
- examine security, ethical, societal, political, legal and global issues relating to digital enterprises
- plan for, launch and evaluate success factors of digital initiatives.
Prescribed texts
- Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).
- Textbook: Turban, E, Outland, J, King, D, Lee, JK, Liang, TP & Turban, DC, 2018, Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th edn, Springer , Germany. ISBN: ISBN: 978-3-319-58714-1 (Hard Copy)/ 978-3-319-58715-8 (E-Copy).