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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Introductory
Former School/College
Unit aim
Introduces students to communications issues in delivering creative, professional media presentations, and develops an understanding of the desktop computer publishing tools and practices needed to present concepts in educational and workplace settings. Students acquire basic skills and knowledge in the principles of computerised images and text sourcing, layout, processing, storage and network distribution. They then apply these to the conceptualisation, construction and delivery of media presentation.
Unit content
Module 1: Visual Design Principles -- introduction to design principles, understanding colour
Module 2: Elements of design -- working with type, image basics, image and representation
Module 3: Professional Practice -- complex layouts, working to a brief, IP and copyright in publishing
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | identify and analyse effective modes of computer-based presentation and publishing in relevant social, cultural, political and economic contexts | |||||||
| 2 | discuss how to conceptualise and communicate ideas using desktop media tools for specific audiences, purposes and applications | |||||||
| 3 | understand technical standards for capture, manipulation, storage and distribution of digital images | |||||||
| 4 | apply principles of design (visual and information) to the structure and presentation of media content in digital formats | |||||||
| 5 | demonstrate skills in computer-assisted design, layout and publishing of both print and screen-based media presentations | |||||||
| 6 | discuss professional issues in desktop publishing including copyright and IP, and project management. | |||||||
On completion of this unit, students should be able to:
-
identify and analyse effective modes of computer-based presentation and publishing in relevant social, cultural, political and economic contexts
- GA5:
-
discuss how to conceptualise and communicate ideas using desktop media tools for specific audiences, purposes and applications
- GA2:
- GA4:
- GA5:
-
understand technical standards for capture, manipulation, storage and distribution of digital images
- GA4:
-
apply principles of design (visual and information) to the structure and presentation of media content in digital formats
- GA2:
- GA5:
-
demonstrate skills in computer-assisted design, layout and publishing of both print and screen-based media presentations
- GA2:
- GA4:
-
discuss professional issues in desktop publishing including copyright and IP, and project management.
- GA4:
Prescribed texts
- Most of the compulsory readings for this unit are from the prescribed text which is available as an ebook and can be accessed online via the SCU Library. Additional Readings will be available via myReadings from MySCU.: Alan Hashimoto, Mike Clayton, 2009, Visual Design Fundamentals: A Digital Approach, 3rd edition, Charles River Media / Cengage Learning, Boston, MA. ISBN: 9781584505815.