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Location Domestic International
Online

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Unit aim

Introduces students to a critical understanding of the theory and practices of using digital communication techniques and processes to produce web-based convergent media productions. Students acquire skills in Web site design, construction and publishing with a focus on developing standards compliant online media content.

Unit content

Module 1: Introduction to web design and online publishing

  • History of the Internet and web design
  • Online publishing concepts, techniques and tools:
  • Website analysis HTML coding
  • CSS

Module 2: Website planning and construction fundamentals

  • Planning your website
  • Information, interaction and visual design
  • WYSIWYG web design

Module 3: Production

  • Working with text, images and colour in a web environment
  • Audio and video

Module 4: Testing and evaluation

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 describe current digital communication technologies and production processes
2 use the Internet and the World Wide Web and associated software for research and publishing
3 discuss and apply foundational skills in online publishing, including the ability to create a website
4 develop a capacity for self-learning of computer and web design skills in an online environment
5 critically analyse and discuss social, cultural, legal and ethical contexts of web authoring and publishing.

On completion of this unit, students should be able to:

  1. describe current digital communication technologies and production processes
    • GA4:
  2. use the Internet and the World Wide Web and associated software for research and publishing
    • GA5:
  3. discuss and apply foundational skills in online publishing, including the ability to create a website
    • GA2:
    • GA4:
  4. develop a capacity for self-learning of computer and web design skills in an online environment
    • GA4:
    • GA5:
  5. critically analyse and discuss social, cultural, legal and ethical contexts of web authoring and publishing.
    • GA2:
    • GA5:

Prescribed texts

  • No prescribed texts.
Prescribed texts may change in future teaching periods.