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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Pre-requisites
72 credit points in any SCU units
Unit aim
Introduces students to a critical understanding of the theory and practices of using digital communication techniques and processes to produce web-based convergent media productions. Students acquire skills in Web site design, construction and publishing with a focus on developing standards compliant online media content.
Unit content
Module 1: Introduction to web design and online publishing
- History of the Internet and web design
- Online publishing concepts, techniques and tools:
- Website analysis HTML coding
- CSS
Module 2: Website planning and construction fundamentals
- Planning your website
- Information, interaction and visual design
- WYSIWYG web design
Module 3: Production
- Working with text, images and colour in a web environment
- Audio and video
Module 4: Testing and evaluation
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | describe current digital communication technologies and production processes | |||||||
| 2 | use the Internet and the World Wide Web and associated software for research and publishing | |||||||
| 3 | discuss and apply foundational skills in online publishing, including the ability to create a website | |||||||
| 4 | develop a capacity for self-learning of computer and web design skills in an online environment | |||||||
| 5 | critically analyse and discuss social, cultural, legal and ethical contexts of web authoring and publishing. | |||||||
On completion of this unit, students should be able to:
-
describe current digital communication technologies and production processes
- GA4:
-
use the Internet and the World Wide Web and associated software for research and publishing
- GA5:
-
discuss and apply foundational skills in online publishing, including the ability to create a website
- GA2:
- GA4:
-
develop a capacity for self-learning of computer and web design skills in an online environment
- GA4:
- GA5:
-
critically analyse and discuss social, cultural, legal and ethical contexts of web authoring and publishing.
- GA2:
- GA5:
Prescribed texts
- No prescribed texts.