UG Coursework Unit
Level of learning
Introduces students to a critical analysis of media practices and uses in everyday life. From social networking to watching telly, from political campaigning to going to the movies; particular consideration is given to how we engage with media, and what impact it has on our perceptions of ourselves and the world around us. Students are encouraged to fashion their assignments around their own media interests and uses, thus making it clear that their studies are not something remote from their daily lives.
Section 1 Media and everyday life
Section 2 Representation and identity
Section 3 Media power, practice and control
Section 4 Mass[-ive] media and everyday culture
Section 5 Media audiences
Section 6 Globalisation and media futures
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:||GA1||GA2||GA3||GA4||GA5||GA6||GA7|
|1||develop a critical perspective|
|2||apply a range of theoretical approaches to the study of media|
|3||comprehend key concepts such as representation, power and identity|
|4||research and study independently|
|5||analyse media texts and messages, and recognise their own role, as both audiences and practitioners, in negotiating meanings|
|6||write in an academic style|
|7||understand media texts and practices in their historical and socio-political contexts.|
On completion of this unit, students should be able to:
develop a critical perspective
apply a range of theoretical approaches to the study of media
comprehend key concepts such as representation, power and identity
research and study independently
analyse media texts and messages, and recognise their own role, as both audiences and practitioners, in negotiating meanings
write in an academic style
understand media texts and practices in their historical and socio-political contexts.
- Michael O'Shaughnessy, Jane Stadler, Sarah Casey. , 2016, Media & Society, 6th edition, Victoria Oxford University Press, South Melbourne. ISBN: 9780195597240.