Availabilities:
Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Pre-requisites
192 credit points in any SCU units
Anti-requisites
MUS00611 Music Business
Unit aim
Develops knowledge of project development, career building, and small business management practices and entrepreneurship pertinent to artists, music professionals, writers and media practitioners working within the creative industries.
Unit content
Creative industries context
- Industry overview
- Global networks through to local organisations/networking/negotiating
- Mapping industry organisations: Australia Council, professional associations, funding bodies, philanthropic bodies etc.
- Career planning
Legal frameworks
- Copyright
- Commercialising copyright
- Commissions
- Contracts
Running an Arts business
- Business structures
- Business plans and budgets
- Financing and grants
- Marketing
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | discuss the role of the arts practitioner in the creative industries | |||||||
| 2 | understand professional issues in operating a creative business such as copyright, contracts, financing, business/career planning and marketing | |||||||
| 3 | present a project proposal that demonstrates an engagement with the creative industries | |||||||
| 4 | prepare a business and marketing plan that demonstrates an engagement with the creative industries. | |||||||
On completion of this unit, students should be able to:
-
discuss the role of the arts practitioner in the creative industries
- GA3:
- GA5:
- GA6:
-
understand professional issues in operating a creative business such as copyright, contracts, financing, business/career planning and marketing
- GA3:
- GA5:
-
present a project proposal that demonstrates an engagement with the creative industries
- GA3:
- GA5:
- GA6:
-
prepare a business and marketing plan that demonstrates an engagement with the creative industries.
- GA3:
- GA5:
- GA6:
Prescribed texts
- Visual Arts group - It is a practical handbook which focuses on case studies from visual arts practices, and includes excellent exercises for career planning and developing marketing plans: Hodge, S & Millar, J, 2008, Getting art there: an artist's marketing manual , 2nd edn, National Association for the Visual Arts, Woolloomooloo, NSW. ISBN: 9780980390643 .