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Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Pre-requisites

192 credit points in any SCU units

Anti-requisites

MUS00611 Music Business

Unit aim

Develops knowledge of project development, career building, and small business management practices and entrepreneurship pertinent to artists, music professionals, writers and media practitioners working within the creative industries.

Unit content

Module 1
Creative industries context
Topic 1: Introduction to arts industry studies
Topic 2: Professional practice in the creative industries

Module 2
Legal frameworks
Topic 3: Copyright and Intellectual property
Topic 4: Ideas into products (commercialising copyright)
Topic 5: Business structures

Module 3
Business Planning, Marketing and Finance
Topic 6: Business Planning
Topic 7:  Marketing Planning
Topic 8: Guest lecture
Topic 9: Financial Planning Including Grants
Topic 10: Putting it all together

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 discuss the role of the arts practitioner in the creative industries
2 understand professional issues in operating a creative business such as copyright, contracts, financing, business/career planning and marketing
3 present a project proposal that demonstrates an engagement with the creative industries
4 prepare a business and marketing plan that demonstrates an engagement with the creative industries.

On completion of this unit, students should be able to:

  1. discuss the role of the arts practitioner in the creative industries
    • GA3:
    • GA5:
    • GA6:
  2. understand professional issues in operating a creative business such as copyright, contracts, financing, business/career planning and marketing
    • GA3:
    • GA5:
  3. present a project proposal that demonstrates an engagement with the creative industries
    • GA3:
    • GA5:
    • GA6:
  4. prepare a business and marketing plan that demonstrates an engagement with the creative industries.
    • GA3:
    • GA5:
    • GA6: