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Unit Summary
Anti-requisites
Unit aim
Examines the key principles of strategic management, with particular focus on the strategy process and its individual components – analysis, choice, action and evaluation. This unit makes use of the case analysis method so that students can apply their understanding to real-world problems across a range of professional contexts.
Unit content
Part 1 – Strategy Development
- Outside-in: Strategy as positioning, Porter’s 5-forces and positional matrix, PESTEL
- Inside-out: Resource-based view of strategy, VIRO/VIRN, developing resources/capabilities
- Emergent view of strategy, experiments, strategy innovation, the three views and bringing them together
Part 2 – Strategic Analysis and Fit
- Analysis models and frameworks such as McKinsey7-Ss, MIT90s, CAGE, and how to use them
- Fit and sustainability, strategy-structure-processes, Miles and Snow, structural options
Part 3 – Strategy Implementation
- Strategy implementation and organisational change
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | demonstrate an understanding of strategic management tools, frameworks and processes |
| 2 | apply strategic management theories to the analysis of real-world case studies |
| 3 | critique the strategic management approach of a contemporary organisation |
| 4 | apply a formal strategy process to diagnose and address a strategic business problem. |
On completion of this unit, students should be able to:
- demonstrate an understanding of strategic management tools, frameworks and processes
- apply strategic management theories to the analysis of real-world case studies
- critique the strategic management approach of a contemporary organisation
- apply a formal strategy process to diagnose and address a strategic business problem.
Prescribed texts
- No prescribed texts.
- No prescribed texts.