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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

Unit aim

Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective decisions related to entering new markets, develop sound international strategies, and fine-tune marketing and staffing approaches to survive and thrive in an ever-dynamic and diverse marketplace.

Unit content

Module 1: The global business environment

Module 2: Cooperation between nations and government intervention

Module 3: Implications of culture, ethics and social responsibility

Module 4:Country risks and emerging markets

Module 5: Assessing market opportunities and entry strategies

Module 6: Global marketing and human resource strategies

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 summarise the global business environment and the risks it involves
2 assess the ethical challenges and social responsibility of global businesses
3 analyse global opportunities and identify the markets with the greatest potential
4 recommend strategies for global businesses to navigate complex business environments.

On completion of this unit, students should be able to:

  1. summarise the global business environment and the risks it involves
  2. assess the ethical challenges and social responsibility of global businesses
  3. analyse global opportunities and identify the markets with the greatest potential
  4. recommend strategies for global businesses to navigate complex business environments.

Prescribed texts

  • Cavusgil, ST, Knight, G, Riesenberger, JR, 2019, International Business: The new realities, 5th edn, Pearson, Australia. ISBN: 9781292303246.
Prescribed texts may change in future teaching periods.