PG Coursework Unit
Provides an overview of the twenty-first century’s global business environment, and the challenges international business managers confront on a daily basis. It also informs how to assess business opportunities around the globe, take effective decisions related to entering new markets, develop sound international strategies, and fine-tune marketing and staffing approaches to survive and thrive in an ever-dynamic and diverse marketplace.
Module 1: The global business environment
Module 2: Cooperation between nations and government intervention
Module 3: Implications of culture, ethics and social responsibility
Module 4:Country risks and emerging markets
Module 5: Assessing market opportunities and entry strategies
Module 6: Global marketing and human resource strategies
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
|On completion of this unit, students should be able to:|
|1||summarise the global business environment and the risks it involves|
|2||assess the ethical challenges and social responsibility of global businesses|
|3||analyse global opportunities and identify the markets with the greatest potential|
|4||recommend strategies for global businesses to navigate complex business environments.|
On completion of this unit, students should be able to:
- summarise the global business environment and the risks it involves
- assess the ethical challenges and social responsibility of global businesses
- analyse global opportunities and identify the markets with the greatest potential
- recommend strategies for global businesses to navigate complex business environments.
- Cavusgil, ST, Knight, G, Riesenberger, JR, 2019, International Business: The new realities, 5th edn, Pearson, Australia. ISBN: 9781292303246.