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Unit Summary

Unit type

PG Coursework Unit

Credit points

12

Unit aim

Examines the (additional) challenges confronting the global business manager. Firstly explores the vibrant and dynamic global business environment and the opportunities and threats posed by operating in a global environment; notably in political economy and culture. Then turns to the development of global business strategy, addressing strategic management, entry strategies, organisational design and the functional areas of marketing, finance and human resource management.

Unit content

Topic 1: The global business arena
Topic 2: Theories of international trade, investment and government intervention
Topic 3: Formal institutions - Political, economic and legal systems

Topic 4: Informal institutions - The impact of national culture

Topic 5: Government intervention and cooperation between nations

Topic 6: Understanding emerging markets
Topic 7: Ethics and social responsibility in global business
Topic 8: Strategy and opportunity assessment
Topic 9: Global marketing strategies
Topic 10: Global human resource management

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 evaluate the role of culture, governments and international organisations in promoting global trade and business
2 assess the opportunities and threats posed by cultural differences in a global environment
3 evaluate the risks, costs and benefits of doing business in different countries
4 argue a point of view relating to ethics and social responsibility by global businesses.

On completion of this unit, students should be able to:

  1. evaluate the role of culture, governments and international organisations in promoting global trade and business
  2. assess the opportunities and threats posed by cultural differences in a global environment
  3. evaluate the risks, costs and benefits of doing business in different countries
  4. argue a point of view relating to ethics and social responsibility by global businesses.

Prescribed texts

  • No prescribed texts.
Prescribed texts may change in future teaching periods.