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Unit Summary
Unit aim
International Business considers the objectives and strategies of international business. It includes the various challenges of operating in a global environment, including cultural, economic, and operational aspects. This unit exposes students to the potential, practice and pitfalls inherent in international business. Analyses strategies and structures for foreign market entry and participation, develops an understanding of the economics and politics of international trade and displays an awareness of global monetary factors including foreign exchange.
Unit content
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | examine how the international environment impacts upon international business decisions |
| 2 | make decisions about the entry mode, entry timing, the geographic market for entry and the product market for entry |
| 3 | analyse the impact of culture on international business |
| 4 | evaluate factors which contribute to the diversity and complexity of the international business environment |
| 5 | discuss the economics and politics of international trade. |
On completion of this unit, students should be able to:
- examine how the international environment impacts upon international business decisions
- make decisions about the entry mode, entry timing, the geographic market for entry and the product market for entry
- analyse the impact of culture on international business
- evaluate factors which contribute to the diversity and complexity of the international business environment
- discuss the economics and politics of international trade.
Prescribed texts
- No prescribed texts.
- No prescribed texts.