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Unit of Study BUSN2010 - Service Design Thinking (2023)

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Unit Snapshot

Unit description

Service design thinking employs a human-centred approach to understand, create and improve product and service experiences. Design research methods and tools are used to identify and investigate contemporary service problems, applying design principles and practices to engage stakeholders, define problems and develop innovative solutions. Through the use of various tools and techniques, service prototypes and solutions are conceptualised that endeavour to deliver exceptional human-centred experiences.

 

Unit content

1. Service design principles and practice

2. The service experience

3. Service design research

4. Ideation and conceptualisation

5. Service prototypes and solutions

6. Design strategy

 

 

Availabilities

Location Domestic International
Gold Coast
Term3
Term3
Online
Term3
Term3

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

apply service design concepts, principles and tools to identify, explore and understand service experiences

analyse service design research to develop insights that prioritise innovative service solution options

formulate suitable concept design proposals that seek to resolve or improve service problems

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.
Prescribed Resources/Equipment
  • No prescribed resources/equipment.

Prescribed Learning Resources may change in future Teaching Periods.