Availabilities:

Not currently available in 2021

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

Unit aim

Develops an applied understanding of designing services to create outstanding customer experiences and improve interactions between the service providers and customers. Focuses on collaborative product and service design whereby students gain deep customer and stakeholder insights and understanding, using a range of tools and data collection processes. They will also work through case studies and apply a design strategy to a real life projects.

 

Unit content

1. Interdisciplinary approaches to service design

2. Human-centred design and user centricity

3. Service design principles and tools

4. Applied service design

5. Understanding service Logic and value co-creation

6. Design-led strategy

 

 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 describe how service innovation opportunities are identified and developed
2 develop solutions through the creative process of ideation
3 apply design thinking principles in practice
4 evaluate potential solutions, justifying the methods or processes used to reach them.

On completion of this unit, students should be able to:

  1. describe how service innovation opportunities are identified and developed
  2. develop solutions through the creative process of ideation
  3. apply design thinking principles in practice
  4. evaluate potential solutions, justifying the methods or processes used to reach them.