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Unit Summary

Unit type

UG Coursework Unit

Credit points

12

Unit aim

Takes the student on an experiential journey through business model analysis and innovation, as well as business model considerations for social innovation and ventures. Core to the unit is gaining practical experience in evaluating business structures and structuring a venture to capture maximum value, while learning to use relevant entrepreneurial tools and mindsets.

Unit content

1. Value Creation

2. Discovering the Canvas and the Customer

3. Building Business Models: Customer Insights

4. Building Business Models: Value Proposition

5. Revisiting your Canvas

6. Intensive Learning: Bring Your Ideas to Life

7. Minimum Viable Product — Lean Validation

8. Social Enterprise and Impact

9. Social Enterprise Design

10. Launch Pad

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 identify the components of the business model canvas
2 identify different customer segments and customer personas
3 analyse how businesses create value for customers
4 evaluate how changes in the business model canvas affect outcomes
5 develop your own model and pitch your idea to an audience.

On completion of this unit, students should be able to:

  1. identify the components of the business model canvas
  2. identify different customer segments and customer personas
  3. analyse how businesses create value for customers
  4. evaluate how changes in the business model canvas affect outcomes
  5. develop your own model and pitch your idea to an audience.