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Location Domestic International
Gold Coast
Term2
Term2
Online
Term2
Term2

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

Unit aim

Explores the business models of corporate airline management, covering airline organisational practice, operational management, and objective setting. Students will develop their knowledge of airline business planning, schedule planning, fleet planning, financial management, global partnerships and key outsourcing relationships.

 

Unit content

Module 1: Airline Business Models

Module 2: Network, Scheduling and Disruption Management

Module 3: The Airport-Airline Interface

Module 4: Marketing and Pricing for the Air Passenger Market

Module 5: Airline Partnerships and Outsourcing

Module 6: Challenges for Airlines

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 Describe the characteristics of commercial and operational activities undertaken by airlines
2 Determine the key functional areas that underpin routine and irregular airline operations
3 Determine the key functional areas that underpin airline operations and activities
4 Demonstrate professional, effective and persuasive communication through written reports and oral presentations relating to the planning, management and development of airlines

On completion of this unit, students should be able to:

  1. Describe the characteristics of commercial and operational activities undertaken by airlines
  2. Determine the key functional areas that underpin routine and irregular airline operations
  3. Determine the key functional areas that underpin airline operations and activities
  4. Demonstrate professional, effective and persuasive communication through written reports and oral presentations relating to the planning, management and development of airlines

Prescribed texts

  • Budd, L & Ison, S (eds.), 2020, Air Transport Management: An International Perspective, 2nd edn, Routledge, London and New York. ISBN: 9780367280574.
Prescribed texts may change in future teaching periods.