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Location Domestic International
Gold Coast
Term1,3
Term1,3
Online
Term1,3,5
Term1,3,5

Unit Summary

Unit type

UG Coursework Unit

Credit points

12

Unit aim

Covers the fundamentals of starting a business from scratch, building and sustaining that business, and continually renewing and refreshing the business.

Unit content

  1. Business start-up: A strategic focus
  1. Customer-focusing the business: A marketing focus
  1. Get the right people: A people focus
  1. Manage your money: A financial focus
  1. Sustaining the business: A responsible business focus
  1. Making it all happen: A technology focus

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:
1 demonstrate a critical understanding of building business case and strategic plan for a new business
2 demonstrate an ability to develop financial models and balance sheets
3 describe the role of communication, data and information systems in starting a business

On completion of this unit, students should be able to:

  1. demonstrate a critical understanding of building business case and strategic plan for a new business
  2. demonstrate an ability to develop financial models and balance sheets
  3. describe the role of communication, data and information systems in starting a business

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.

  • Prescribed text information is not currently available.
Prescribed texts may change in future teaching periods.