Availabilities:

Location Domestic International
Gold Coast Session 2 Session 2
Melbourne - The Hotel School Session 3 Session 3
Online Session 2,  3 Session 2,  3
Singapore - MDIS N/A Session 2
Sydney - The Hotel School Session 2,  3 Session 2,  3

Unit Summary

Unit type

PG Coursework Unit

Credit points

12

AQF level

9

Level of learning

Advanced

Unit aim

Develops understanding of research methods relevant to tourism and hospitality. Examines how the collection, analysis and interpretation of data inform business decision-making. The unit prepares students to undertake an independent research project in tourism and hospitality.  

Unit content

Topic 1: The research process in tourism and hospitality

Topic 2: Initiating a research project

Topic 3: The literature review: Purpose and process

Topic 4: Designing a research project

Topic 5: Quantitative research methods

Topic 6: Qualitative research methods

Topic 7: Sampling: Principles and practices

Topic 8: Introduction to quantitative data analysis

Topic 9: Introduction to qualitative data analysis

Topic 10: Reporting research: Written and oral approaches


 

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 demonstrate knowledge of the research process
2 formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry
3 evaluate critically the research of others
4 conduct and write a literature review
5 demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis
6 prepare a detailed and well-justified research proposal

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the research process
    • GA1:
  2. formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry
    • GA1:
    • GA2:
  3. evaluate critically the research of others
    • GA1:
  4. conduct and write a literature review
    • GA1:
    • GA6:
  5. demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis
    • GA1:
    • GA3:
  6. prepare a detailed and well-justified research proposal
    • GA1:
    • GA2:
    • GA6:

Prescribed texts

  • No prescribed texts.

  • No prescribed texts.
Prescribed texts may change in future teaching periods.