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Unit Summary
Unit type
PG Coursework Unit
Credit points
12
AQF level
Level of learning
Advanced
Former School/College
Unit aim
Develops understanding of research methods relevant to tourism and hospitality. Examines how the collection, analysis and interpretation of data inform business decision-making. The unit prepares students to undertake an independent research project in tourism and hospitality.
Unit content
Topic 1: The research process in tourism and hospitality
Topic 2: Initiating a research project
Topic 3: The literature review: Purpose and process
Topic 4: Designing a research project
Topic 5: Quantitative research methods
Topic 6: Qualitative research methods
Topic 7: Sampling: Principles and practices
Topic 8: Introduction to quantitative data analysis
Topic 9: Introduction to qualitative data analysis
Topic 10: Reporting research: Written and oral approaches
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
---|---|---|---|---|---|---|---|---|
1 | demonstrate knowledge of the research process | |||||||
2 | formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry | |||||||
3 | evaluate critically the research of others | |||||||
4 | conduct and write a literature review | |||||||
5 | demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis | |||||||
6 | prepare a detailed and well-justified research proposal |
On completion of this unit, students should be able to:
-
demonstrate knowledge of the research process
- GA1:
-
formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry
- GA1:
- GA2:
-
evaluate critically the research of others
- GA1:
-
conduct and write a literature review
- GA1:
- GA6:
-
demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis
- GA1:
- GA3:
-
prepare a detailed and well-justified research proposal
- GA1:
- GA2:
- GA6:
Prescribed texts
- No prescribed texts.
- No prescribed texts.