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Unit of Study BUS00913 - Research Methods for Tourism and Hospitality (2015)

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Unit Snapshot

Unit description

Develops understanding of research methods relevant to tourism and hospitality. Examines how the collection, analysis and interpretation of data inform business decision-making. The unit prepares students to undertake an independent research project in tourism and hospitality.  

Unit content

Topic 1: The research process in tourism and hospitality

Topic 2: Initiating a research project

Topic 3: The literature review: Purpose and process

Topic 4: Designing a research project

Topic 5: Quantitative research methods

Topic 6: Qualitative research methods

Topic 7: Sampling: Principles and practices

Topic 8: Introduction to quantitative data analysis

Topic 9: Introduction to qualitative data analysis

Topic 10: Reporting research: Written and oral approaches


 

Availabilities

Location Domestic International
Gold Coast Session 2 Session 2
Melbourne - The Hotel School Session 3 Session 3
Online Session 2,  3 Session 2,  3
Singapore - MDIS N/A Session 2
Sydney - The Hotel School Session 2,  3 Session 2,  3

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 demonstrate knowledge of the research process
2 formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry
3 evaluate critically the research of others
4 conduct and write a literature review
5 demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis
6 prepare a detailed and well-justified research proposal

On completion of this unit, students should be able to:

  1. demonstrate knowledge of the research process
    • GA1:
  2. formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry
    • GA1:
    • GA2:
  3. evaluate critically the research of others
    • GA1:
  4. conduct and write a literature review
    • GA1:
    • GA6:
  5. demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis
    • GA1:
    • GA3:
  6. prepare a detailed and well-justified research proposal
    • GA1:
    • GA2:
    • GA6:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.