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Unit of Study BUS00913 - Research Methods for Tourism and Hospitality (2014)

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Unit Snapshot

Unit description

Develops understanding of business analysis and planning. The unit demonstrates that the collection, analysis and interpretation of data are essential for planning, strategy development and problem solving in the tourism and hospitality industry. Students evaluate a business issue using appropriate research methodologies.

Unit content

This unit is presented in two modules. This format reflects the applied nature of the unit, and the content required for the two written assessment items.

Module 1: Research – planning and design
Research and the research process
Using the literature
Planning and designing research projects
Secondary data sources
Methods of inquiry I – questionnaire surveys
Sampling
Methods of inquiry II – qualitative research
Methods of inquiry III – observational research

Module 2: Research implementation and presentation
Doing field work
Analysing data
Reporting on the research

Availabilities

Location Domestic International
Gold Coast Session 2 Session 2
Online Session 2 Session 2
Singapore - MDIS N/A Session 2
Sydney - The Hotel School Session 2 Session 2

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: , GA2: , GA3: , GA4: , GA5: , GA6: , GA7:
GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 plan a project and prepare a coherent project proposal
2 evaluate critically the research of others
3 accomplish the tasks necessary to conduct analysis and evaluation relevant to the selected research problem
4 prepare a detailed and well supported professional report.

On completion of this unit, students should be able to:

  1. plan a project and prepare a coherent project proposal
    • GA1:
    • GA2:
    • GA3:
  2. evaluate critically the research of others
    • GA1:
  3. accomplish the tasks necessary to conduct analysis and evaluation relevant to the selected research problem
    • GA1:
    • GA3:
  4. prepare a detailed and well supported professional report.
    • GA1:
    • GA2:
    • GA3:

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.