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Unit Summary
Unit aim
Exposes students to the general principles of marketing, highlights the unique challenges organics present in respect of meeting consumer expectations and explores the variety of strategies and technologies that are used to gain a competitive advantage in the market place.
Unit content
- Introduction to the principles of marketing and the concept of value chains
- Principles of domestic and foreign trade
- Special challenges presented by organics
- Processing and handling organics
- Managing waste streams
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Outlook for Australian products
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | |
|---|---|
| 1 | explain the principles of product development and marketing in a forestry/agricultural context |
| 2 | evaluate the challenges and opportunities associated with domestic and foreign markets |
| 3 | describe and apply processes involved with product sorting for quality and target market |
| 4 | conduct life cycle assessment to develop strategies for reducing waste and recycling in a farm and/or forestry context. |
On completion of this unit, students should be able to:
- explain the principles of product development and marketing in a forestry/agricultural context
- evaluate the challenges and opportunities associated with domestic and foreign markets
- describe and apply processes involved with product sorting for quality and target market
- conduct life cycle assessment to develop strategies for reducing waste and recycling in a farm and/or forestry context.
Prescribed texts
- No prescribed texts.