Unit of Study ACCT3003 - Business Analytics and Big Data (2023)
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Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
On completion of this unit, students should be able to:
Appraise the role of data analytics and implications of big data in helping organisations identify new opportunities and turn big data into a strategic resource.
Identify patterns and trends for transformation of big data into meaningful information for use to gain competitive advantage.
Apply statistical techniques using industry software to analyse relationships in the data for forecasting and evaluation purposes.
Evaluate and communicate results of analysis in a framework for translating data analysis into decision-making outcomes in a variety of business settings.
Prescribed learning resources
- Berenson, ML, Levine, DM, Szabat, KA, Watson, J, Jayne, N & O’Brien, M, 2019, Basic Business Statistics: Concepts and Applications, 5th edn, Pearson, Melbourne, VIC. ISBN: 9781488617249.
- No prescribed resources/equipment.
Prescribed Learning Resources may change in future Teaching Periods.