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Unit Summary
Unit type
UG Coursework Unit
Credit points
12
AQF level
Level of learning
Intermediate
Former School/College
Pre-requisites
<96> credit points in any SCU unit
Unit aim
Exploring the multi-disciplinary nature of communication design, this unit introduces design processes relative to the fundamental principles of typography, image, layout manipulation and time-based design. Students will utilise typography both as a communicative and expressive tool. Historical and contemporary examples of visual communication, typography and time-based media will be examined, analysed and discussed.
Unit content
- Design problem solving
- Terminology specific to communication design, typography and digital media
- Fundamental elements and principles of basic typesetting and type design
- Historical and aesthetic parallels between design and art
- Creative drawing practice as a means of visual thinking
- Making, typography and digital imaging and time-based media
Learning outcomes
Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.
| On completion of this unit, students should be able to: | GA1 | GA2 | GA3 | GA4 | GA5 | GA6 | GA7 | |
|---|---|---|---|---|---|---|---|---|
| 1 | Construct design solutions using two and three dimensional design elements, image making, typography and time-based media | |||||||
| 2 | Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking | |||||||
| 3 | Recognise and use terminology specific to communication design, typography and digital media | |||||||
| 4 | Understand and apply the fundamental elements and principles of basic typesetting and type design | |||||||
| 5 | explore experimental typography | |||||||
| 6 | use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language | |||||||
On completion of this unit, students should be able to:
-
Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
- GA5:
-
Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking
- GA4:
-
Recognise and use terminology specific to communication design, typography and digital media
- GA6:
-
Understand and apply the fundamental elements and principles of basic typesetting and type design
- GA4:
-
explore experimental typography
- GA5:
-
use type to create an emotional and intellectual impact with an
understanding of the relationship between type, image and language
- GA6:
Prescribed texts
- No prescribed texts.