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Unit Summary

Unit type

UG Coursework Unit

Credit points

12

AQF level

7

Level of learning

Intermediate

Pre-requisites

<96> credit points in any SCU unit

Unit aim

Exploring the multi-disciplinary nature of communication design, this unit introduces design processes relative to the fundamental principles of typography, image, layout manipulation and time-based design. Students will utilise typography both as a communicative and expressive tool. Historical and contemporary examples of visual communication, typography and time-based media will be examined, analysed and discussed.

Unit content

  • Design problem solving
  • Terminology specific to communication design, typography and digital media
  • Fundamental elements and principles of basic typesetting and type design
  • Historical and aesthetic parallels between design and art
  • Creative drawing practice as a means of visual thinking
  • Making, typography and digital imaging and time-based media

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
On completion of this unit, students should be able to: GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Construct design solutions using two and three dimensional design elements, image making, typography and time-based media Lifelong learning
2 Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking Knowledge of a discipline
3 Recognise and use terminology specific to communication design, typography and digital media Communication and social skills
4 Understand and apply the fundamental elements and principles of basic typesetting and type design Knowledge of a discipline
5 explore experimental typography Lifelong learning
6 use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language Communication and social skills

On completion of this unit, students should be able to:

  1. Construct design solutions using two and three dimensional design elements, image making, typography and time-based media
    • GA5: Lifelong learning
  2. Demonstrate drawing skills and the use of creative drawing practice as a means of visual thinking
    • GA4: Knowledge of a discipline
  3. Recognise and use terminology specific to communication design, typography and digital media
    • GA6: Communication and social skills
  4. Understand and apply the fundamental elements and principles of basic typesetting and type design
    • GA4: Knowledge of a discipline
  5. explore experimental typography
    • GA5: Lifelong learning
  6. use type to create an emotional and intellectual impact with an understanding of the relationship between type, image and language
    • GA6: Communication and social skills