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Unit of Study TRM72003 - Health and Wellness Tourism (2017)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Provides students with a comprehensive view of the growing health, wellness and medical tourism sectors in a global context. Based on a range of case studies students explore the history, development, range of destinations, products and and services and key issues associated with the management of health, wellness and medical tourism operations. Emerging trends and future predictions for these sectors are also examined.

Unit content

1. Definitions and concepts

2. History and development of health and wellness

3. Geographical and regional analysis of health and wellness tourism

4. Contemporary leisure, lifestyle and society

5. Demand and motivation of health, wellness and medical tourists

6. Marketing challenges: targeting and branding

7. Planning and management issues

8. Future trends and predictions

9. The international context for health, wellness and medical tourism

Availabilities

Not currently available in 2017

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Discuss the development of the health, wellness and medical tourism industry
2 Identify key international health tourism destinations
3 Outline the key economic drivers of health, wellness and medical tourism
4 Identify and analyse key challenges associated with planning and managing health, wellness and medical tourism operations
5 Evaluate how key markets and social trends affect the health, wellness and medical tourism industry

On completion of this unit, students should be able to:

  1. Discuss the development of the health, wellness and medical tourism industry
    • GA4:
  2. Identify key international health tourism destinations
    • GA4:
  3. Outline the key economic drivers of health, wellness and medical tourism
    • GA1:
    • GA4:
  4. Identify and analyse key challenges associated with planning and managing health, wellness and medical tourism operations
    • GA1:
    • GA4:
    • GA7:
  5. Evaluate how key markets and social trends affect the health, wellness and medical tourism industry
    • GA1:
    • GA4: