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Unit of Study TRM72002 - Spa Management (2017)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

Provides students with a strong foundation and knowledge of spa management. The history, development and current trends of spa businesses, as a global phenomenon will be addressed. Students will be introduced to the key qualities of an outstanding spa experience and the capabilities required of the spa manager. Applying knowledge of and engaging with spa businesses are key features of this unit, through the use of real life case studies and field visits.

Unit content

1. The spa industry: types and destinations

2. The spa consumer: behaviour, service and spa design

3. The business of spas: marketing, operations and human resources

4. Future directions: strategizing for the future

Availabilities

Not currently available in 2017

Learning outcomes and graduate attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

GA1: Intellectual rigour, GA2: Creativity, GA3: Ethical practice, GA4: Knowledge of a discipline, GA5: Lifelong learning, GA6: Communication and social skills, GA7: Cultural competence
Learning outcome count Learning outcome description GA1 GA2 GA3 GA4 GA5 GA6 GA7
1 Describe the philosophy of spa, spa-goers, and domains of spa
2 Recognise the scope and size of the global spa industry
3 Analyse key issues for the marketing and management of spa operations and explore current areas of best practice
4 Explain why ethical leadership is essential and the specific issues that affect a spa operation
5 Evaluate opportunities and barriers for the future sustainability of the spa industry
6 Demonstrate ability to work effectively within a team environment.

On completion of this unit, students should be able to:

  1. Describe the philosophy of spa, spa-goers, and domains of spa
    • GA4:
  2. Recognise the scope and size of the global spa industry
    • GA4:
  3. Analyse key issues for the marketing and management of spa operations and explore current areas of best practice
    • GA1:
  4. Explain why ethical leadership is essential and the specific issues that affect a spa operation
    • GA1:
    • GA3:
  5. Evaluate opportunities and barriers for the future sustainability of the spa industry
    • GA1:
    • GA4:
  6. Demonstrate ability to work effectively within a team environment.
    • GA6: