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Unit of Study TOUR3002 - Theme Park Management (2027)

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Unit Snapshot

  • Enrolment information

    N/A

Unit description

This unit explores the dynamic and multifaceted world of theme park operations and management. Students will gain a comprehensive understanding of how theme parks function as complex service-based environments. Through case studies of leading global and Australian theme parks, students will explore both strategic and practical aspects of managing theme parks. 

Unit content

  1. History, evolution, and global trends 
  2. Activity and safety management
  3. Guest experience in theme parks
  4. Marketing and revenue management
  5. Sustainability, organisational risk, and legal compliance
  6. Innovation, technology, and the future

Availabilities

Not currently available in 2027

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

critically analyse the key components and operational systems of theme parks

collaboratively evaluate customer experience strategies and safety protocols

apply marketing and financial strategies to optimise results

propose innovative strategies to improve performance, sustainability, or guest satisfaction.