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Unit of Study TOUR2014 - Managing the Visitor Economy (2025)

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Unit Snapshot

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Unit description

Examines the dynamics of the visitor economy from governance, policy and stakeholder perspectives. Students will develop an industry standard portfolio for a destination of their choice.

Unit content

Module 1: Introducing the visitor economy
Module 2: Stakeholder roles in managing the visitor economy
Module 3: Developing the visitor economy
Module 4: Designing and developing contemporary visitor experiences
Module 5: Risks to the visitor economy
Module 6: Trends influencing the visitor economy

Availabilities

Location Domestic International
Gold Coast
Term1
Term1
Online
Term1
N/A

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

describe a visitor economy

analyse the role of stakeholders in visitor economy planning

examine visitor experience design and development best practices

identify trends and risks impacting the visitor economy.

Prescribed learning resources

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Prescribed Learning Resources may change in future Teaching Periods.