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Unit of Study TOUR2014 - Managing the Visitor Economy (2021)

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Unit Snapshot

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Unit description

Examines the dynamics of the visitor economy from governance, policy and stakeholder perspectives. Students will develop an industry standard portfolio for a destination of their choice.

Unit content

Topic 1:  Introducing the visitor economy

Topic 2: Stakeholder roles in managing the visitor economy

Topic 3: Developing the visitor economy

Topic 4: Designing and developing contemporary visitor experiences

Topic 5: Risks to the visitor economy

Topic 6: Trends influencing the visitor economy

Availabilities

Location Domestic International
Gold Coast
Study Period2
Study Period2
Online
Study Period2,4
Study Period2,4

Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

describe the visitor economy

identify trends and risks impacting the visitor economy

examine visitor experience design and development best practices

analyse the role of key stakeholders in managing the visitor economy.

Prescribed learning resources

Prescribed Texts
  • No prescribed texts.

Prescribed Texts
  • No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.