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Unit of Study MRKT6004 - Digital Marketing (Online) (2025)

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Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

Identify and apply key marketing tools to assist and enhance future marketing campaigns.

Apply creativity and innovation in crafting digital marketing strategies.

Analyse digital marketing data to inform business marketing decisions.

Apply marketing concepts to create a digital marketing plan.

Prescribed learning resources

Prescribed Texts
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Prescribed Resources/Equipment
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Prescribed Learning Resources may change in future Teaching Periods.