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Unit of Study MRKT3002 - Marketing Research (2025)

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Unit Snapshot

  • Anti-requisites

      MAT00400 Research Methods
  • Enrolment information


Learning outcomes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes. The unit learning outcomes and graduate attributes are also the basis of evaluating prior learning.

On completion of this unit, students should be able to:

develop the ability to translate a marketing problem into a feasible research question

obtain a working knowledge of the concepts and methods of marketing research

demonstrate expertise in designing a marketing research project to address a real-life marketing problem.

Prescribed learning resources

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Prescribed Resources/Equipment
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Prescribed Texts
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Prescribed Resources/Equipment
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Prescribed Learning Resources may change in future Teaching Periods.